Planoly vs. Tailwind

You probably know where we are going with this… naturally we think we are the best! Why? To state it simply, Tailwind is the only Instagram marketing tool with a built-in Smart Assistant that helps you create a results-focused Instagram strategy:

Reach More of Your Audience. Know your best times to post with our Smart Schedule, find the most relevant hashtags with the Hashtag Finder, and find out what you need to know to keep growing with our built-in analytics.

Create Compelling Content with Ease. Visualize your feed, create customized content plans, and lean on our post ideas and templates to create stunning content.

Create a Never Ending Stream of Traffic. With Smart.Bio (included even on a free trial!) you can direct your audience to specific blogs or products on your website, then keep track of what is working.

The Best Features are for Everyone. All members, even on a free trial, get all of our product features. We believe you should get to test drive the whole tool before you pay. That’s just not the case with Planoly, who limits analytics and creative tools.

Just like Planoly, Tailwind is 100% Safe to Use. Tailwind is an official Facebook Partner, so you can rest easy knowing your account is safe.

Boost Your Engagement with Smart Schedule. Let Tailwind analyze your account and set your posting times for when your audience is already most engaged. With Planoly, you must set up your own posting schedule, then use trial-and-error to optimize for your best posting times.

Schedule Different Content Types. Both Tailwind and Planoly allow you to auto post images, videos, carousels and even Instagram Stories. But Tailwind has streamlined the process to make scheduling quicker.

Confidently Curate Hashtags. Tailwind really stands out here with Hashtag Finder. You can actually select hashtags and build lists with our color-coded “good, better, best” recommendations. Planoly doesn’t have a way to help you research hashtags from within their tool. However, Tailwind and Planoly both allow you to save lists of hashtags so you can use them again and again.

Extend Your Reach with One Click. Save yourself some time by re-using your Instagram content on Facebook. Customize the caption with just one click. As one member, who recently switched from Planoly said, “I do like the option to copy my Instagram post over to Facebook, and the ability to make any necessary adjustments (like adding links). Planoly allowed me to crosspost too, but I had to go in and manually add the link in the Facebook post after the fact.”

Organize & Plan Your Content. Tailwind for Instagram takes content planning to the next level with color-coded content plans that help you stay consistent and stay on top of what’s coming up. That’s not something Planoly has thought to build.

Never Run Out of Post Ideas. You’ll always know what to say and how to say it with our inspirational post ideas and mad-lib style captions. Again, this is unique to Tailwind.

Find & Store Content in One Place. Find stock photos, add text or create a graphic with our editing tools, and format your caption text so you’ll always be on-brand. If you struggle sometimes to come up with ideas for your feed, Tailwind really smokes the competition.

Free Landing Page. Tailwind’s Smart.Bio tool allows you to customize your landing page with your Instagram images and brand colors, unlike Planoly’s, which doesn’t. Tailwind’s Smart.Bio tool is also free forever, whereas Planoly’s tool costs a whopping additional $50 per month!

Customize Your Links to Your Posts. Add a link, with a call to action, to any Instagram post in a single step as you schedule. We’ll instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post or product listing. This is the core functionality of a bio link tool and both Tailwind and Planoly have it.

Add Static Buttons to Your Top Content. The ability to keep your most important calls to action (like “Make a Booking”, “Shop the Sale”, “Download Now”) top of mind for anyone who clicks your bio link really sets Tailwind apart. Planoly only allows you to have two static buttons, but we allow you to add as many as you need.

See Your Results. You can track every visit and click so you know what happens after your audience leaves your bio. Planoly’s bio link tool also has analytics, but we’ve built Tailwind’s to be more detailed and intuitive.

Profile Performance. There’s not much difference between Planoly and Tailwind when it comes to analytics. With both you can plan confidently with a snapshot of your Instagram profile’s most important growth metrics like followers, likes and comments.

Post Inspector. Pinpoint which posts are top performers, netting you the most likes and comments, so you can do more of what’s working. Planoly has similar post-level analytics.

Summary Reports. Choose to receive daily, weekly or monthly digests of your most important Instagram metrics. Again, both tools offer this.

Hashtag Analytics. In our mobile app, we will show you which hashtags bring you the most engagement. Unfortunately, Planoly doesn’t have this.

Save yourself time when scheduling. Our Smart Schedule builds out a posting schedule of the best posting times for you, use interval pinning to upload once and pin to multiple Boards, and easily collect fresh new content to pin with our browser extension.

More reach, more impressions, more saves. Get your content in front of all the right people by pooling your reach with influencers like you in Tailwind with Communities*.

The bottom line is that Tailwind is built to help you get better Pinterest results in less time. And since we believe that people should have all the information before they make their buying decisions, our trial period includes our full feature set – something that Planoly doesn’t offer.

Save Time with Streamlined Scheduling. Tailwind will create a Smart Schedule for you – an optimized posting plan based on your individual analytics. With Planoly, you’ll have to experiment and manually build your own schedule.

One Post = Many Pins. While Planoly does allow you to select multiple Boards per Pin, Tailwind has streamlined this by allowing you to click as many Boards as you want at one time. With Planoly, you have to add each Board and posting time, one by one. With Tailwind, you can also set your Pin to post at an interval so they are spread out over several days and weeks. Major time saver!

Grab Content from Anywhere. Both tools have developed browser extensions so you can grab Pinnable content from anywhere on the web with just one click – no copying and pasting and fussing with long links to pin later.

Keep Your Account Safe. Tailwind is the only Pinterest marketing platform with a Spam SafeGuard. We will tell you if your pinning behavior is in danger of looking “spammy” to Pinterest, so you can adjust and keep your account safe. Planoly doesn’t help you be proactive about protecting your account or to keep up with current best practices.

Quality Content at Your Fingertips. You will always have fresh new content to share when you join one of the thousands of Tailwind Communities*. Planoly doesn’t offer any built-in ways to discover new content to help you fill your Pinning schedule.

Reach More of the Right Audience. Submit your best content to your Communities*, and have other serious Pinners share it with their engaged audiences… then you do the same for them. There really isn’t a way to collaborate and share with others with Planoly.

Profile Performance. With both tools, you can see the overall growth of your Pinterest account, and get a good snapshot of your activity.

Pin Analytics. With the Tailwind Pin Inspector, not only can you see the total repins and comments for each Pin (just like Planoly), but we also make it super easy to re-queue your top performing pins to share again. With Planoly, there is no way to simply click and re-queue your content, you would need to upload your Pin again manually.

Board Analytics. Both tools show the same Board data, but with Planoly, you can only review one Board at a time. In Tailwind, you can see all of your Boards together, and sort them in different ways like by shares and followers. This way, you can determine which Boards are your top performers at a glance. You can’t do this with Planoly.