Hootsuite vs. Tailwind

You probably know where we are going with this… naturally we think we are the best! Why? To state it simply, Tailwind is the only Instagram marketing tool with a built-in Smart Assistant that helps you create a results-focused Instagram strategy:

Improve Your Organic Reach. Our Smart Schedule shows you the best times to post, Hashtag Finder helps you identify the most relevant hashtags, and our analytics show you what you need to know to keep growing.

Create Content Your Audience Loves. Visualize your feed before you post, create customized content plans, and get inspired by our post ideas and templates to create stunning content.

Convert More of Your Audience. With Smart.Bio your audience can easily click through to specific blogs or products on your website. Then, with Smart.Bio analytics, you can keep track of what they are clicking on.

Like adding an Instagram expert to your team. Manage all aspects of your instagram planning, posting, engaging and analyzing from your Tailwind dashboard. Hootsuite just doesn’t include the features you need to fully manage your Instagram marketing.

Just like Hootsuite, Tailwind is 100% Safe to Use. Tailwind is an official Facebook Partner, so you can rest easy knowing your account is safe.

Boost Your Engagement with Smart Schedule. Let Tailwind pick the post times when your audience is already most active, to get more engagement out of every post. Hootsuite doesn’t offer you any optimized posting times, you’ll need to fend for yourself!

Schedule a Variety of Content. Both Tailwind and Hootsuite allow you to auto post images, videos, and Instagram Stories. In addition, you can schedule your multi-image (carousel posts) with Tailwind - not so for Hootsuite.

Find Your Best Hashtags. Our handy Hashtag Finder will help you identify which hashtags are great, and which ones are just so-so with our color-coded “good, better, best” labels for each hashtag. Hootsuite doesn’t give you the option to search for hashtags through their platform, or even save a list of hashtags to use over and over. (Spoiler alert: we DO let you save those lists for later!)

Extend Your Reach with One Click. Save yourself some time by re-using your Instagram content on Facebook. Both Tailwind and Hootsuite support this.

Brainstorm, Plan & Organize Your Content. Tailwind for Instagram really outshines Hootsuite with color-coded content plans that help you plan, stay consistent, and always know what’s coming up. That’s not something Hootsuite has thought to build, and you can’t even preview your grid to make sure you are staying on-brand.

Let the New Post Ideas Flow. Tailwind offers you inspirational post examples, and fill-in-the-blank caption templates so you will always know what to say and how to say it. Hootsuite doesn’t offer anything like this.

Find & Store Content in One Place. Find stock photos, add text or create a graphic with our editing tools, and format your caption text so you’ll always be on brand. If you struggle sometimes to come up with, or to create, content for your feed, Tailwind really smokes the competition.

A bio link tool is a crucial piece of your Instagram conversion strategy, and Hootsuite doesn’t even have one.

Free Branded Landing Page. Create your personalized landing page with your Instagram images and brand colors. Tailwind’s Smart.Bio tool is free with your Plus account.

Customize Your Links to Your Posts. Add a link, with a call to action, to any Instagram post in a single step as you schedule. We’ll instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post or product listing.

Add Static Buttons to Your Top Content. Always keep your most important calls to action (like “Make a Booking”, “Shop the Sale”, “Download Now”) top of mind, and make it easy for customers to get to what they need.

See Your Results. You can track every visit and click so you know what happens after your audience leaves your bio.

Profile Performance. With both Hootsuite and Tailwind, you can see a snapshot of your Instagram profile’s most important growth metrics like followers, likes and comments.

Post Inspector. Pinpoint which top-performing posts net you the most likes and comments so you can reproduce what’s working. Hootsuite has similar post-level analytics.

Summary Reports. Choose to receive daily, weekly or monthly digests of your most important Instagram metrics. Again, both tools offer this.

Hashtag Analytics. This is one area where Tailwind has Hootsuite beat. Tailwind has hashtag analytics in our mobile app, but Hootsuite doesn’t offer this at all.

Schedule more content in less time. Our Smart Schedule builds out a posting schedule of the best posting times for you, use interval pinning to upload once and pin to multiple Boards, and always be collecting fresh content to Pin with our browser extension.

More reach, more impressions, more saves. Get your content in front of all the right people by pooling your reach with influencers like you in Tailwind with Communities*.

The bottom line is: Tailwind is simply built to help you get better Pinterest results in less time.

Spend Less Time Manually Scheduling. Tailwind will create a Smart Schedule for you – an optimized posting plan based on your individual analytics. With Hootsuite, you’ll have to experiment and build your own schedule.

One Post = Many Pins. Hootsuite allows you to select multiple Boards per Pin, but you can’t spread them out over time. With Tailwind, you can select as many Boards as you want, and even set them to post at an interval so they are spread out over several days and weeks. Major time saver!

Grab Content from Anywhere. With our browser extension you can grab Pinnable content from anywhere on the web with just one click – no copying and pasting and fussing with long links to Pin later. You can do this with Hootsuite too.

Keep Your Account Safe. Tailwind is the only Pinterest marketing platform with a Spam SafeGuard. We will tell you if your pinning behavior is in danger of looking “spammy” to Pinterest, so you can adjust and keep your account safe. Hootsuite doesn’t help you stay on top of current best Pinning practices.

Quality Content at Your Fingertips. You will always have fresh new content to share when you join one of the thousands of Tailwind Communities*. Hootsuite doesn’t have a way to find content from people you trust.

Reach More of the Right Audience. Submit your best content to your Communities*, and have other serious Pinners share it with their engaged audiences… then you do the same for them. There really isn’t a way to collaborate and share with others with Hootsuite.

Here’s where things get wild: HootSuite doesn’t offer any Pinterest analytics in their tool.

Profile Performance. In Tailwind, you can see the overall growth of your Pinterest account, but we also show you your overall Pins, Repins and comments.

Pin Analytics. With the Tailwind Pin Inspector, not only can you see the total repins and comments for each Pin, but we also make it super easy to re-queue your top performing pins to share again.

Emailed Reports. Get analytics reports regularly emailed to you from Tailwind so you can stay on top of your Pinterest activity and pivot your strategy if you need to.